• What is the problem you are trying to solve?
• Who is experiencing this problem, where, and when?

It is not uncommon to start with a solution in mind without properly understanding the problem it is trying to solve. Taking the time to understand the problem space ensures you have a good understanding of who you are designing the product for and helps in making design decisions down the line.

I can help you to better understand the problem scope, uncover your customers’ pain points and mental models, pinpoint experience gaps, and suggest design opportunities.

• What is the best solution for the problem at hand?
• Which of the design alternatives works best?
• How will people interact with your product?

You know your audience and what problem you want to solve for them. But where do you start? Or maybe you already have designs in hand, but not sure they would work out. Or maybe you are trying to decide between several design options.

I can help you design optimal workflows and define the interaction design for your product. If you are trying to decide between several design alternatives, I can help you pick which would be the best choice for your product.

• Is your product solving the problem it was intended to solve?
• How do people use your product?
• What do your customers think about your product?
• How does your product compare to its competitors?

If you have an existing product on the market, you might be wondering – are your customers happy with it? How do customers find it and why you may be losing some customers? How do people navigate your product, what challenges are they experiencing? Maybe there are changes you could make to improve customer engagement.

I will do a heuristic evaluation of your product to evaluate its’ usability, identify usability gaps, and suggest opportunities for improvements. In situations where there are competitor products, I can also do a competitive analysis to find out how does your product compare to its competition.

• Are you the only UX person in your organization?
• Is your organization new to UX?
• Are you looking for inspiration on setting up optimal UX processes?

It is tough being the only UX professional in a company. You have nobody to ask for an advice from, everyone else does something else and you are sitting there feeling all alone. Have you ever been there? Or maybe the other UX folks in your company have roles very different than yours (e.g are you the only UX researcher surrounded by designers). In any case, talking to somebody that can understand the challenges of being “in your shoes” can be tremendously helpful.

I can advise you on how to establish improved UX practices that fit your particular organization and role. I will suggest how to increase your influence and design thinking uptake in your company, improve communication with stakeholders. plan UX strategy, and get a seat at the decision-making table.

• Are you new to the field of User Experience and have questions?
• Are you confused about the dizzying and ever-evolving range of UX roles out there?
• Want to learn more about the field?
• Can’t decide if the field is the right choice for your career?
• Don’t know where to start?

Many people arrive to the field of UX from other fields through and a career change. You might have a background in Industrial Design, Statistics, Marketing, Architecture, Sociology, Theater, and what not. In fact, the majority of people working in the field of UX do not have a formal UX degree. You might be trying to decide if the field is for you, of which particular UX role fits your desired job description. Maybe you want advice on where to study, how to start need inspiration or simply chat with a UX professional.

I provide hourly 1-on-1 mentoring sessions to new and aspiring UX professionals.