A little bit about me

Since I was a kid I loved problem-solving and simplifying the complex into understandable.

I started my professional career as a Software Engineer, creatively approaching the challenge of making a living while becoming a licensed Psychologist. But I truly found my calling in the field of Human Factors – combining my analytical and people skills and passions.

I work at the intersection of design research, strategy, and user experience design. I’ve worked in an agency and enterprise environments, on consumer-facing products and B2B enterprise software.

You can also find me through my passion project on the impact of immigration on personality at WhiteCrowBlackSheep.

Sofia Pandelea