Sofia Pandelea
UX Research and Design Leader
Helping organizations design better products, processes and spaces.
I help organizations understand people’s needs, improve systems and build experiences customers will love. I specialize in the design and optimization of:
Products
Complex enterprise tools, software and hardware.
Processes
Workflows optimization and design, service and operations mapping.
Spaces
Designing environments that support human needs, spatial design.
How I can help
I bring structure, clarity and systems thinking to complex environments. I help teams see the whole picture and create solutions that are thoughtful, human and effective. I support the full end-to-end spectrum of UX work, including:
- UX research – interviews, recruitment, ethnography, contextual inquiry, concept testing, evaluative studies.
- Product and interaction design – wireframes creation, user flows, prototyping.
- Service design – journey mapping, workflow design, task analysis, process optimization.
- Stakeholder collaboration – facilitation, insight storytelling, strategy alignment, roadmapping.
How I work
The principles that guide my work are:
Transparency
Clear communication, no surprises, shared understanding at every step.
Collaboration
Working closely with all stakeholders, bringing people along and creating alignment.
Clarity
Simplifying complexity to help people make confident decisions.
Evidence
Grounding every recommendation in research and insights.
Action
Offering prioritized, useful and actionable recommendations.
Humanity
Designing with empathy for real needs, constraints and contexts.
“Sofia brings an enthusiastic and curiosity mindset to everything, and for that she makes an incredible researcher and partner to design! Not only is she thorough with her research methods, she’s a hands on collaborator with design to make sure that what we test and show to participants will provide the utmost value to Atlassian products. I found her process to be flexible and inspiring. A lot of the things we wanted to test were highly conceptual and she was able to abstract real valuable user insights from something that was very pie-in-the-sky. She helped inform design process by addressing what would resonate with users through testing prototypes.”
Marisa A.
Lead Product Designer